The pioneering beauty brand needed a full-service agency to facilitate its expansion from being exclusively an on-demand, in-home beauty service to including new in store and in aisle offerings at CVS retail outlets. Glamsquad’s partnership with CVS resulted in plans for in store, Glamsquad-branded mini-salons that would offer on-demand, on-the-go beauty services and display space for a new line of proprietary styling products and tools. Medallion Retail helped the brand shine consistently as it stepped into its new role.