The Solingen, Germany-based company—founded in 1731—is renowned for an international portfolio of brands, from bestselling scissors, Henckels steel chef knives and aluminum pans, to Staub cast-iron enamel cookware from France. Zwilling J.A. Henckels enlisted Medallion Retail to translate their vision and ethos—centuries of knowledge and masterful craftsmanship combined with innovative precision technology—to the American consumer. We paired transcreation with our in-store experience to create tactile displays that make Zwilling stand apart from the competitors.
