CPG Partnership:Duracell/Hershey - Medallion Dev
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CPG Partnership:Duracell/Hershey

We played matchmaker with Duracell and Hershey at Kroger and helped them find harmony as complementary collaborators. The reason we introduced them? To drive volume during the key seasons of Halloween and Holiday. What followed was a symbiotic, supportive and electric partnership between batteries and chocolate—one that will give customers a reason to stop, shop and smile during two critical timeframes for both companies.

One showstopping display for two brands, popping up in-store, in unexpected places.
That’s the kind of experience and everlasting moment we create for.

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