The Intersection of Media and Merchandise: The “As Seen on TV” Pop-Up Strategy
Media has always been intertwined with retail. Media and merchandise. From the full-page ads in print newspapers and magazines to the product placements on daily news shows, the consumer has always been shown advertisements in conjunction with media. But the
The Importance of Transparent and Sustainable Fashion
Plastic has had a bad year. People are saying ‘no’ to plastic straws to save sea turtles. Government officials are passing laws to ban plastic shopping bags. And reusable water bottle sales are soaring. So what does this have to
The Original Holiday Pop-Up: What Retailers Can Learn from Spirit Halloween
Holiday pop-up retail defies expectations. The so-called retail apocalypse has in fact claimed a lot of victims. Circuit City, Toys”R”Us, Borders are all resting peacefully in the graveyard of “shoppings past”. But amidst all of the passings, there’s one retailer
Pop-Up Retail Moments at NYFW: Feminism, Color and Eye-Catching Experiences
Around Manhattan, Labor Day signals two things: the end of the summer and the arrival of New York Fashion Week (NYFW). This year was no different, with designers, retailers, models and celebrities descending on the Big Apple for a week
Are You Ready for Holiday Retail 2018?
We are happy to present Rich Kizer and Georganne Bender as our Guest Bloggers this week writing about holiday retail. Rich and Georganne are consumer anthropologists, keynote speakers, authors, consultants who have helped thousands of businesses in retail, restaurant, hospitality,
Bridging the Touch-Feel Gap with Pop-Ups
The smell of a fresh croissant. The feel of lush velvet. The strum of the guitar in a familiar song. Every day, the five senses transport our thoughts, impact our memories and create emotional connections. Driving our emotions and our
Shopping Physical Stores: The New Fashion Retail Experience Is About Service, Not Products
We’ve been told the opposite again and again, but the truth is consumers still like shopping – and they still enjoy shopping physical stores. In a survey of consumers across age groups and genders, 27% of all consumers found that shopping
In-Store Shopper Happiness. Paying Attention Yields Big Results.
How can you tell when a customer is happy? We mean really happy. A smile while she walks out the door? Sales? Repeat sales? The tone of social media posts? How you measure shopper happiness, and the agility with which you
Bringing Your Ecommerce Brand to Life: Lessons from the First Brandless Pop-Up Store
It all started with an Instagram post. Last week, as I was scrolling through the app, I came across this post from @instagramforbusiness Instagram’s official account that’s aimed at brands, agencies, and SMBs). It was about a pop-up store in
Bringing the Power of the Beauty Vloggers In-Store
Vlogging, or video blogging, is revolutionizing the beauty market. Social media influencers with YouTube channels and Instagram feeds are raking in funds – often enough to subsidize an entire career – to make videos promoting brands. Beauty vloggers dedicate hours
Becoming One with the Community – A Think Piece in Going Local
When it comes to pop-ups, you have to be strategic. We’ve already talked about where to pop-up (hint, it’s where the people are). Now let’s talk about how. You can’t just open up shop in a new town without deep
The Mass Merch Scaling Challenge: Urban Shoppers
Mass merch scaling. It seems like everyone is headed for the city, mass merchandisers included. Typically suburban-based, megastores like Kmart and Costco have traditionally subsisted on a broad swath of the population buying anything and everything within their doors. But
Social Media and Pop-Up: A Powerful Dynamic for Inspiring and Driving In-Store Conversion
Social media is everywhere – on every phone, computer and tablet. It drives people’s lives, inspiring purchases, influencing sharing habits and consuming hours each day (135 minutes on average) of scrolling, liking and clicking. It’s no wonder brands try to
Personalizing the Retail Fashion Experience
Some purchases are generic: chewing gum, a phone charger, paper towels. Others are deeply personal. And it doesn’t get more personal than retail fashion. Inherently, your clothes and accessories are about who you want to be to the world. They broadcast your
Nine Questions to Ensure Effective Retail Store Merchandising
How many times have you heard a shopper exclaim, “Those Rococo-inspired chairs in the corner make me want to buy sweaters in every color you have!”? Never. Because it’s retail store merchandising, not retail store decorating. Interior decorating speaks to
Power Selling at the Retail Pop-up Shop
A retail pop-up shop is a beautiful, versatile thing. It can revitalize a brand, launch a product, test a theory or build major buzz. It can also help you move some merch. Hence the “shop” part of “retail pop-up shop.”
Privacy and the Ideal Shopper Experience
We know that consumers prefer shopping in physical stores, and that the shopper experience is paramount. Ergo, retail marketers, the answer is simple: shower your guests with attention. Unless she wants you to leave her alone. The shopper is giving
Street Teams Build Pop-up Patronage
Some of the most effective retail pop-up marketing is done nowhere near the actual pop-up. Smart marketers deploy street teams – merry bands of brand ambassadors acting as 21st-century carnival barkers – to build buzz and drive attendance.
Forward Thinking – The Future of Retail
CBRE’s The Future of Retail | 2030 looks at the state of shoppers and shopping 13 years from now. Forty fascinating insights demonstrate the continued evolution of buying and selling.
Popping Up in 2018 – Retail Pop-up Trends
If you monitor retail pop-up trends, then you’re well aware that this bona fide marketing tactic is booming, in terms of budget, popularity and creativity.