An All-Encompassing Trend: Why Health and Wellness Retail Is About More Than Vitamins
The start of the new year can only mean one thing: it’s time for resolutions. And for many consumers, that list of goals for the upcoming year starts with wellness through healthy choices. Health and wellness retail is their starting
Timberland’s Flex Retail Marketing: Pop-Ups That Don’t Feel Like Pop-Ups
In the world of pop-ups, ideas fly fast and furious. But who would have thought that one of the freshest would come from a legacy brand out of Stratham, New Hampshire? We’ll call it flex retail marketing. Timberland recently launched a “flex”
Rethinking Consumer Retail Tech to Target Younger Audiences
Over the past decade, consumer retail tech has advanced rapidly. Flat-screen televisions, gaming consoles and MP3 players used to dominate the market, sold primarily at big-name tech stores like Best Buy. Today, smartphones and other smart devices lead tech sales
How Retail Technology Helps Mass Merch Make Human Connections
Technology is everywhere. We pay with our smartphones, ask a virtual assistant for a weather update and keep our lives on an invisible cloud. And that’s just as consumers. But what about retail technology? In the retail space, companies constantly
Using Pop-Ups to Lobby Influencers and Holiday Gift Guides
It’s early July, the heat is sweltering and the margaritas are flowing. It can only mean one thing in the world of retail: time to think about Christmas. And for many retail brands, it’s time to figure out how to
Empowerment at Floor Level – Flexible Signage and Display
Nimble. Flexible. Responsive. These are the buzzwords of today’s brand and retailer. These characteristics drive brand websites, social media pages, inventory management, and even employee teams. But are you optimizing the nimbleness and responsiveness of the flexible signage and display
The Art of Thriving: Why Some Brick and Mortar Retailers Do and Others Don’t
5 Differentiating Strategies for Brick and Mortar Survival It’s a popular myth that brick and mortar retail is nearing extinction; in reality, strong strategies and effective execution can support thriving in-store retail. Brick and mortar survival is simply a matter
GlobalShop 2015: Insights from the Show Floor
The biggest news out of GlobalShop 2015 was the affirmation of the staying power of in-store retail along with the inevitable (and very potent) convergence of in- and out-of-store shopper interaction. Moving forward, the retail marketer’s focus should be on
Curating in the Less-Is-More Economy
Retail brand marketing has undergone some big changes over the past decade or so as a result of an unprecedented expansion in the distribution and availability of products and services. The flooding has spread everywhere, and marketers have had to adapt accordingly in order to distinguish their brands from an ever-growing pool of competitors. This is where retail tastemakers come to the rescue—by turning a choice from among a whole lot of matching merchandise into a choice from among a small sample of proven products.
Destination: Transformation
There she goes; your target shopper is heading out for a day at the mall. We guarantee that the thing she wants most isn’t even on her list. More than convenience, more than selection, she craves a great retail experience. And
The To-Be-Seen in Twenty-Fourteen
Strap on your Google Glass, button up your Bluetooth coat and buckle into your self-driving car, because 2014’s going to be…well, a surprisingly smooth and satisfying ride, actually—thanks to major advances in the worlds of retail, technology, and brand marketing.
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Five Things Every Retail Startup Should Know
To us, there is no client quite so invigorating as the retail entrepreneur who has a big idea and grand ambitions. When we sit down with these driven and energetic startup visionaries, we feel their passion. We also feel a
What You May Not Know About Marketing to Millennials
Millennials are one of the most scrutinized and studied generations in history. Based on our proprietary research (What Matters Most to Millennials at Retail™), we’ve uncovered some unexpected insights into this significant group of shoppers. Millennials are not compulsive spenders.
Top Ten Millennial Marketing Myths
We all want what’s best for our children, but sometimes a parent has to take a step back, present the options and let the kid make his or her own decisions. Our hope is that we have raised young people