Social Media and Pop-Up: A Powerful Dynamic for Inspiring and Driving In-Store Conversion
Social media is everywhere – on every phone, computer and tablet. It drives people’s lives, inspiring purchases, influencing sharing habits and consuming hours each day (135 minutes on average) of scrolling, liking and clicking. It’s no wonder brands try to
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3D Printing: Bringing Retail to Another Dimension
Everyone knows that the retail landscape is constantly in flux. Generational and cultural dispositions, social attitudes, and customer expectations change all the time, and the ways in which retailers frame the shopping experience to accommodate these changes are always on display. But the biggest paradigm shifts in our industry always come from advancements in technology—and sometimes those advancements do more than change the way we do business.
Five Steps to Enhancing the Omnichannel Experience
All across today’s retail landscape, offline and online shopping habits intermingle to such an extent that they simply cannot be considered separate entities anymore. Now that in-store shoppers can access online product and brand information just as readily as their
Spreading the Word – Social Shopping
The retail world has evolved as it relates to the way consumers become aware, are engaged with, and consume new products. This evolution became even more apparent recently when posting a picture of my new favorite beverage, VitaCoCo, on my
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Six Ways to Get Practical About Showrooming
We learned a lot at Global Shop 2013. When that many great retail minds are gathered, the ideas – and points of view – are plentiful. We did a lot of listening. Then we did some thinking.Particularly about one of