The pioneering leader in experiential pop-ups, shop-in-shops and marketing activations needed a strategic partner to help support its philanthropic initiative, and to conceptualize and design a “Pop-Up for Good”— one that helped a community of children in need. Medallion Retail donated services by creating an immersive “Winter Wonderland” and an entire collection of themed art, from the logo and interior design, to the entrance tickets and shopping bags.