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CASE STUDY

Fauxmosa and Spiritless

Two nonalcoholic beverage brands seeking to gain entry and exposure into grocery aisles.

CLIENT CHALLENGES

  • New products in a growing but crowded category.
  • No brand awareness in brick-and-mortar retail.
  • Tight turnaround times for product launch into stores.
  • Limited shelf/floor space due to newness of brand.

Beverage Displays

OUR APPROACH

Visually and immediately represent the essence of the brand through graphically strong and aesthetically attractive displays.

Create clear USP messaging, differentiating the product from competitors by emphasizing its unique ingredients, quality and variety of flavor offerings.

Promotion of in-store sampling, incorporating displays to create testing areas.

Engineer functional and adaptive corrugate displays that can fit in small spaces, in aisle or feature endcaps.

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