Retail Holidaze
It’s 85 degrees out. The sun is beating down, cooking the pavement. The days are long, and the nights provide little relief from the heat. There’s only one thing to say…
Happy Holidays! (Or is it Holidaze?)
It’s Christmas in July, the retail marketer’s answer to The Amazing Race. Many say that preparing for the make-or-break holiday (again, say it with me: holidaze) shopping season is like being in a pressure cooker. So, for all the retail marketers sweating through the next few weeks, here’s a little tune to celebrate the holidaze, this festive, unrestful time of the year.
‘Tis the season to get ready
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Work the timeline, smart and steady
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Gotta meet some tall projections
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No returns and no rejections
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What will be hot come the season?
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Ideate on shopper pleasin’
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Put a show on, make some magic
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If we don’t win hearts it’s tragic
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Choose a theme and be consistent
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Bond with shoppers; don’t be distant
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Link your in-store to your online
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Build your concept: tweak and refine
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Check the budget; mind those dollars
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Squeeze that nickel ‘til it hollers.
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Get it all in; that’s the notion
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Contests, demos and promotion
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Tell a fine and lovely story
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Take some chances; go for glory
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Know your message, be consistent
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Planning means you’re fail-resistant
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Why have those bells stopped their jingling?
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Check your right arm; is it tingling?
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Take a breath; just move along now
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Dang, your measurements are wrong. How?
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Manufacture, check and ship out
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Field will love it; watch them flip out
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You’ll bring Christmas to the nation
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What’s that feeling? Pure elation.
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Finally the end is nearing
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Come December, they’ll be cheering
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Quite a wonderland for shoppers
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Now it’s Easter, find some hoppers
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