Retail Trends 2017 — Part 2
Retail Marketing Trends 2017 – A Q2 Check-in Here we are at the midpoint of 2017, and one is still able to visit a physical retail store. Not a huge deal in and of itself, but to have heard retail
Fashion and the Millennial Shopper
Eighty-two percent of Millennials say it’s important for fashion retailers to have physical stores.
Marketing at Your Service
Service brands can – and should – deliver meaningful Shopper Moments.
“What if?” and the Pop-up Budget
Congratulations. Your pop-up budget is almost complete. But those numbers won’t mean anything if you don’t explore contingencies.
The Pop-up Shop Budget Made Easier
The most important element of a pop-up is neither its location nor its design. More critical than the product, the celebrity, the spectacle or the swag is the pop-up shop budget.
Retail Pop-up Budgets Made Easy (OK, Easier.)
Clients often ask, “What will a retail pop-up cost us?” I usually answer, “As long as a piece of string.” Which is why I generally am not allowed to talk to the numbers guys about the retail pop-up budget.
Real Marketing and Fake News
What is the sophisticated formula fake newsmakers use to provoke and activate everyday people?
Surprise and Delight With Retail Pop-up
Surprise and Delight sound like the names of a couple of pampered Pomeranian lapdogs. Or a pair of exotic dancers. The words – surprise and delight – can also refer to a mandate for retail pop-up.
Interactive Pop-up With Rats and Runners
You know what marketers always say, “One man’s glowing doppelganger is another man’s latte-loving rodent.”
What Really Happens in a Brainstorm
Creating and exploring ideas is difficult to do in a large group. Because people tend to have personalities and emotions.