Naked Retail Storytelling: The Short Story
Five classic rules of short story writing that will enhance brand storytelling…
Aisle Text You
Shoppers are becoming more open to brands reaching out in-store, as long as what they receive is relevant.
Clicks and Bricks: The Smartest Mix
What do black horn rim glasses, impractical shoes, sensible slacks, a mechanical pencil and a shirt scattered with flowers have in common?
Shopping in the Moment
An experience is something a shopper has. A moment is something she feels.
Looking Into Luxury Retail Windows
These “snapshots of affluence” deliver a specific message: lovely things, lovely life.
Retail Trends – June 2016
The retail marketing business is ever-evolving. For 2016, we predicted a continuation of the incremental but meaningful changes in the practice of retail marketing, identifying conversion, Big Data and a redefined shopper experience as trends to watch. In early 2016,
Happy Day After Memorial Day!
Everyone loves a sale, but the word now means different things to different people.
Happy Meme-Orial Day, Retailers!
This weekend, 14 percent of Americans will hit the stores for holiday deals.
What Isn’t In-Store Interactivity?
Retail marketers would be wise to embrace the countless ways brands can and must interact with shoppers.