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In-store signage speaks to customers when you can’t. With retail associates multi-tasking and managing numerous aspects of the shopping experience, gone are the days of a dedicated salesperson on hand to direct customers, answer questions and promote products. In this new retail environment, consumers are often left to their own devices, forced to navigate the store and comparison shop on their own.
It’s up to in-store signage to bridge this burgeoning communication gap. Used for more than just displaying category labels or product names, today’s in-store signage must convey the brand’s value proposition as succinctly and quickly as possible — grabbing attention, informing, convincing and cleverly converting the customer from a browser to a buyer.
Whether a banner, floor cling, window decal or display, great in-store signage has a multitude of uses. Properly executed in-store signage has the potential to:
Retail signage provides details about products and brands that inform, attract, and help make a buying decision. With a broader canvas than a product label, in-store signage has a better opportunity to tell more of your story.
Wayfinding can greatly improve the customer experience, reducing friction by aiding shoppers in their navigation of your space. Retailers want shoppers to easily find what they’re looking for in-store. That’s a no-brainer.
However, in that journey, why not help steer the shopper to come upon things they had not necessarily considered. The consumer’s pathway to purchase can be a varied one. But it can also present many opportunities for add-on sales.
With labor shortages and the inability to have staff adequately trained on product knowledge always at the ready, in-store signage can supplement and support those on the floor, in conveying benefits and information about new or unfamiliar products and brands.
Reinforcing brand identity while conveying your brand’s value proposition and setting you apart from your competition, creative in-store signage can elevate your brand and communicate compelling reasons for choosing you.
From driving foot traffic to increasing engagement and encouraging impulse purchases, effective in-store signage has the power to influence customers’ shopping behaviors without saying a word.
With more than 60 years experience in retail marketing, we can see your signage as one piece of your overall marketing strategy understanding the complete process from defining your marketing goals to installation and beyond. Our team excels at integrating imagery, messaging and concept with the rest of your marketing mix. Our experience allows us insight into the logistical realities of your signage program, understanding how decisions made in the design phase may affect cost, printing, shipping and more.
As your chance to speak directly to customers at the point-of-sale, in-store signage has the potential to influence consumers where and when it matters most. Our process honors that potential power by starting with a strategic deep-dive into your marketing goals, competitor landscape and industry best-practices. We want to make the most of every sign in your store and deliver the greatest return on your marketing efforts.
From this strategic perspective we can help you make informed choices about your in-store signage, ensuring stunning visuals, effective content that has the ability to provide maximum impact.
Learn about real-life examples of how Medallion Retail helps retailers and brands achieve their marketing goals through innovative signage solutions.
Peruse past articles about retail marketing and in-store signage from the Medallion Retail library.
