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2018 retail trends
12/18/18

A Look Back: Our Favorite 2018 Retail Trends

2018 is over…finally! It was a long year – one that started with the Winter Olympics (yes, we had the Olympics this year) and high schoolers eating Tide Pods. In retail news, we said goodbye to Toys”R”Us, hello to oat

sustainable fashion
11/12/18

The Importance of Transparent and Sustainable Fashion

Plastic has had a bad year. People are saying ‘no’ to plastic straws to save sea turtles. Government officials are passing laws to ban  plastic shopping bags. And reusable water bottle sales are soaring. So what does this have to

movie retail partnerships
09/18/18

The Incredible Power of Movie Retail Partnerships

Soon to be released on DVD, Incredibles 2 has already stirred up a world of marketing buzz for movie retail partnerships. For the cinematic release in June, Disney partnered  with no fewer than 14 brands ranging from McDonald’s to Zillow. The

holiday retail
09/11/18

Are You Ready for Holiday Retail 2018?

We are happy to present Rich Kizer and Georganne Bender as our Guest Bloggers this week writing about holiday retail.  Rich and Georganne are consumer anthropologists, keynote speakers, authors, consultants who have helped thousands of businesses in retail, restaurant, hospitality,

retail experiences
08/02/18

Retail Showrooms: Taking Retail Experiences to New Heights

Guide shops. Neighborhood hubs. Retail showrooms. Call them what you will, these show-and-tell centers are all leading shoppers to the same destination: an interactive and experiential in-store visit. The impact of retail showrooms is being felt across the retail spectrum.

flexible signage and display
05/11/18

Empowerment at Floor Level – Flexible Signage and Display

Nimble. Flexible. Responsive. These are the buzzwords of today’s brand and retailer. These characteristics drive brand websites, social media pages, inventory management, and even employee teams. But are you optimizing the nimbleness and responsiveness of the flexible signage and display

pet store experience
05/01/18

Fetching New Opportunities: Improving the Pet Store Experience

Fido, Buddy, Mr. Cat, Crackers the bird. Americans adore their pets. Millennials, owning 35% of all pets, especially consider themselves more than just pet owners. They’re pet parents,lovingly referring to Spot as their precious child and demanding nothing short of perfection

retail display solutions
11/07/17

Increase Your Shelf Esteem: 5 Retail Display Solutions that Sell

Have you ever gone into a store to buy a single item and left with a cartload of things you hadn’t intended to buy? Retail experts Rich Kizer and Georganne Bender share why that happens, and how to make it happen in your store. 

big box retail
10/10/17

Eleven More Ways to Shine as a Little Brand in Big Box Retail

You can have a significant impact on sales by making sure your brand name appears all over the store – even if your actual product doesn’t.

In-store Signage
09/05/17

The Five Unbreakable Rules of In-Store Signage

Make sure that your signs are the strong, silent type. 

03/30/17

Retail at Street Level

Retail marketing and in-store design evolve every day. To keep pace, the Medallion Retail team – a group of curious creatives, retail strategists and experience designers – regularly hits the streets to discover what’s happening right now. Here’s what we

Retailtainment
02/28/17

That’s Retailtainment!

Today’s shopper demands a big show, whether she’s in Times Square or Aisle 4.

Kiosks
01/24/17

Retail Marketing Redefined: The Kiosk

Retail marketers need to rethink the very basics of retail.

Credibly Retail
11/14/16

How to Get It Right In-Store – Experts Tell All

The latest copy of the Credibly Business Journal: Nailing Your In-store Strategy is available now.

In-store Interactivity
05/24/16

What Isn’t In-Store Interactivity?

Retail marketers would be wise to embrace the countless ways brands can and must interact with shoppers.

Retail floor graphics
05/21/15

Adventures in Sign Placement

Distanced from the visual “noise” and perfectly positioned to grab shopper attention, floor graphics work extra-hard in-store.

globalshop2015.jpg
04/11/15

GlobalShop 2015: Insights from the Show Floor

The biggest news out of GlobalShop 2015 was the affirmation of the staying power of in-store retail along with the inevitable (and very potent) convergence of in- and out-of-store shopper interaction. Moving forward, the retail marketer’s focus should be on

Impulse buying
03/03/15

Impulse Shopping Never Gets Old

Impulse buying is not a generational thing.  It’s a human behavior thing, tapping into two primal human motivations: avoiding pain and experiencing pleasure.

globalshop2014.jpg
03/28/14

GlobalShop 2014: A Feast for the Senses

Now that we’re back from an exhilarating few days at GlobalShop, our brains are on sensory overload and we can hardly wait to share all of the amazing insights we brought home with us from Las Vegas. When it comes

EightMakeorBreak_166.png
02/05/14

8 Make or Break Moments at Retail

Retailers who think small consider “point of sale” a place. A marketer with vision knows POS is all about the big POV. How you capitalize on the point of sale experience for your customer – your POV – can make the

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