How Retail Technology Helps Mass Merch Make Human Connections
Technology is everywhere. We pay with our smartphones, ask a virtual assistant for a weather update and keep our lives on an invisible cloud. And that’s just as consumers. But what about retail technology? In the retail space, companies constantly
Empowerment at Floor Level – Flexible Signage and Display
Nimble. Flexible. Responsive. These are the buzzwords of today’s brand and retailer. These characteristics drive brand websites, social media pages, inventory management, and even employee teams. But are you optimizing the nimbleness and responsiveness of the flexible signage and display
Fetching New Opportunities: Improving the Pet Store Experience
Fido, Buddy, Mr. Cat, Crackers the bird. Americans adore their pets. Millennials, owning 35% of all pets, especially consider themselves more than just pet owners. They’re pet parents,lovingly referring to Spot as their precious child and demanding nothing short of perfection
The Mass Merch Scaling Challenge: Urban Shoppers
Mass merch scaling. It seems like everyone is headed for the city, mass merchandisers included. Typically suburban-based, megastores like Kmart and Costco have traditionally subsisted on a broad swath of the population buying anything and everything within their doors. But
Four Avoidable Holiday Signage Mistakes
A couple of days ago (on I-Can’t-Believe-I’m-Doing-This Sunday, which I just invented to fall between Small Business Saturday and Cyber Monday), I ventured out into retail world to do some basic marketing reconnaissance. I saw some decent displays, bumped into
Fourteen Ways To Shine as a Little Brand at Big Box Retailers
How does the little guy get his fair share of shelf space?
The Five Unbreakable Rules of In-Store Signage
Make sure that your signs are the strong, silent type.
Delectable Ideas from the Fancy Food Show
Current trends – and their implications – in specialty food marketing.
Fashion and the Millennial Shopper
Eighty-two percent of Millennials say it’s important for fashion retailers to have physical stores.
Real Marketing and Fake News
What is the sophisticated formula fake newsmakers use to provoke and activate everyday people?
Retail at Street Level
Retail marketing and in-store design evolve every day. To keep pace, the Medallion Retail team – a group of curious creatives, retail strategists and experience designers – regularly hits the streets to discover what’s happening right now. Here’s what we
The Story of the In-Store Shopper Moment
There are several ways public storytelling is like a great in-store interaction.
Making Retail Theater
There are great similarities between what transpires on a stage and the drama that unfolds in a store window.
What Isn’t In-Store Interactivity?
Retail marketers would be wise to embrace the countless ways brands can and must interact with shoppers.
The Retail Renaissance
As the rules and standards of the retail marketing business have changed, so have the required mindsets of marketers.
Pop-Up Retail and Guerrilla Marketing
Create an astonishing experience where there once was nothing.
Retail Marketing FlashTrends – December 2015
What are retailers doing in-store to capture holiday shopper attention and sales?
Retail Sign Language
Signs don’t have to be relegated to any one area of the store, and no rule demands that they always be printed on vinyl or corrugated.