The Intersection of Media and Merchandise: The “As Seen on TV” Pop-Up Strategy
Media has always been intertwined with retail. Media and merchandise. From the full-page ads in print newspapers and magazines to the product placements on daily news shows, the consumer has always been shown advertisements in conjunction with media. But the
Achieving an Authentic Edge: The Brandless Impact Opportunity
Everyone has heard the old adage “less is more.” Maybe you even live by the acronym KISS – “keep it simple, stupid.” But where and how does this minimalistic philosophy lend itself to retail? If you’re one of the biggest
Calculated Risk: A Marketing Lesson Learned from the Nike Kaepernick Gamble
Last year’s Nick Foles Super Bowl trick play on 4th down for the TD. Going for the three-point buzzer beater and the Big Dance win. The defensive slide tackle on a counter that’s either a PK or a game-saving stop at
Timberland’s Flex Retail Marketing: Pop-Ups That Don’t Feel Like Pop-Ups
In the world of pop-ups, ideas fly fast and furious. But who would have thought that one of the freshest would come from a legacy brand out of Stratham, New Hampshire? We’ll call it flex retail marketing. Timberland recently launched a “flex”
The Importance of Transparent and Sustainable Fashion
Plastic has had a bad year. People are saying ‘no’ to plastic straws to save sea turtles. Government officials are passing laws to ban plastic shopping bags. And reusable water bottle sales are soaring. So what does this have to
The Incredible Power of Movie Retail Partnerships
Soon to be released on DVD, Incredibles 2 has already stirred up a world of marketing buzz for movie retail partnerships. For the cinematic release in June, Disney partnered with no fewer than 14 brands ranging from McDonald’s to Zillow. The
Are You Ready for Holiday Retail 2018?
We are happy to present Rich Kizer and Georganne Bender as our Guest Bloggers this week writing about holiday retail. Rich and Georganne are consumer anthropologists, keynote speakers, authors, consultants who have helped thousands of businesses in retail, restaurant, hospitality,
Athleisure Isn’t Going Away, It’s Going Up
Sports brands aren’t just for athletes anymore. Athleisure has been disrupting the sports and fashion industries for some time. But now this trend is gaining massive momentum beyond the confines of these two sectors. In 2016, for the first time
Plants, Fizz and the Pursuit of Healthiness at the 2018 Fancy Food Show
Three days. Six football fields of walking, 2,600 exhibitor stands, 200,000 specialty products. Eating our way through the 2018 Fancy Food Show was an exhausting – yet delicious – task. The event was never more timely. The specialty food market is
Grocery Trends That Are Stimulating In-Store Sales
Food and beverage grocery trends are very much a hot topic, even becoming a default cocktail party, nice-to-meet-you conversation starter. It’s interesting then, with all this focus, physical grocery store expansion slowed in 2017. But that doesn’t mean it was
In-Store Shopper Happiness. Paying Attention Yields Big Results.
How can you tell when a customer is happy? We mean really happy. A smile while she walks out the door? Sales? Repeat sales? The tone of social media posts? How you measure shopper happiness, and the agility with which you
A Case Study in Evolving: How Best Buy Survived to Thrive
Electronics stores are dead. Or so we thought. Best Buy, against all odds, has fought its way back to become once again a thriving electronics chain. Since they had a leadership switch in 2012, Best Buy’s shares have rocketed from
The Art of Thriving: Why Some Brick and Mortar Retailers Do and Others Don’t
5 Differentiating Strategies for Brick and Mortar Survival It’s a popular myth that brick and mortar retail is nearing extinction; in reality, strong strategies and effective execution can support thriving in-store retail. Brick and mortar survival is simply a matter
Recreational Marijuana Dispensaries: A Modern Lesson in Retail
When legalized recreational marijuana burst onto the scene across eight states, a whole new category of retailer emerged too: recreational marijuana dispensaries. Long gone are the days of sketchy head shops with dark paneling, dim lighting and dodgy-looking shelves. In
Privacy and the Ideal Shopper Experience
We know that consumers prefer shopping in physical stores, and that the shopper experience is paramount. Ergo, retail marketers, the answer is simple: shower your guests with attention. Unless she wants you to leave her alone. The shopper is giving
Building Store Traffic; 5 Ways to Win the DIY Shopper
How can home improvement retailers help their shoppers get their hands dirty?
Eleven More Ways to Shine as a Little Brand in Big Box Retail
You can have a significant impact on sales by making sure your brand name appears all over the store – even if your actual product doesn’t.
Influencers and the Baby Boomer Fashion Maven
Online style thought leaders infuse brands with personality and authenticity.
Making Friends With Gen Z
They seek Shopper Moments. And they have little patience for the brand that lacks street cred.