Nine Questions to Ensure Effective Retail Store Merchandising
How many times have you heard a shopper exclaim, “Those Rococo-inspired chairs in the corner make me want to buy sweaters in every color you have!”? Never. Because it’s retail store merchandising, not retail store decorating. Interior decorating speaks to
Power Selling at the Retail Pop-up Shop
A retail pop-up shop is a beautiful, versatile thing. It can revitalize a brand, launch a product, test a theory or build major buzz. It can also help you move some merch. Hence the “shop” part of “retail pop-up shop.”
Privacy and the Ideal Shopper Experience
We know that consumers prefer shopping in physical stores, and that the shopper experience is paramount. Ergo, retail marketers, the answer is simple: shower your guests with attention. Unless she wants you to leave her alone. The shopper is giving
Street Teams Build Pop-up Patronage
Some of the most effective retail pop-up marketing is done nowhere near the actual pop-up. Smart marketers deploy street teams – merry bands of brand ambassadors acting as 21st-century carnival barkers – to build buzz and drive attendance.
Forward Thinking – The Future of Retail
CBRE’s The Future of Retail | 2030 looks at the state of shoppers and shopping 13 years from now. Forty fascinating insights demonstrate the continued evolution of buying and selling.
Popping Up in 2018 – Retail Pop-up Trends
If you monitor retail pop-up trends, then you’re well aware that this bona fide marketing tactic is booming, in terms of budget, popularity and creativity.
Must-Reads – The Best Marketing Books of 2017
You’re spending a precious few minutes reading a marketing blog, so it feels safe to assume that you are 1) a marketer, 2) curious about the ever-changing world in which you work, and 3) someone who can read. So this list
Holiday Windows as Pop-up Inspiration
The retail holiday window is a time-honored and highly anticipated tradition. In major cities, it also serves as a tourist attraction, a national newsmaker and pop-up inspiration.
Four Avoidable Holiday Signage Mistakes
A couple of days ago (on I-Can’t-Believe-I’m-Doing-This Sunday, which I just invented to fall between Small Business Saturday and Cyber Monday), I ventured out into retail world to do some basic marketing reconnaissance. I saw some decent displays, bumped into
Hot Retail Design Trends: Retail@StreetLevel
It’s a challenge to continuously produce fresh retail design to visually present your brand and your products to an already over-stimulated shopper. How do you grab her attention? “Wow” her? Draw her into your story? That takes something new. Lucky
Zen and the Art of Retail Pop-up Promotion
What if you threw a retail pop-up and no one came? If a retail marketer falls in an empty pop-up, does he make a noise? What is the sound of no hands clapping? Thought-provoking questions. And terrifying to those whose
Increase Your Shelf Esteem: 5 Retail Display Solutions that Sell
Have you ever gone into a store to buy a single item and left with a cartload of things you hadn’t intended to buy? Retail experts Rich Kizer and Georganne Bender share why that happens, and how to make it happen in your store.